PRASL kicks off 2025 with talk on ‘Unlocking the Power of Diaspora PR’

Foreign expert Dr. Ved Sarvotham the speaker

Diaspora Public Relations is an emerging subject in public relations globally that is most relevant to Sri Lanka. As Sri Lanka seeks to draw in support for the country, its initiatives and local communities, the Sri Lankan Diaspora of first and second generation emigrants, expatriate workers, students abroad, and increasing numbers Sri Lankans who have decided to make their home elsewhere, become a vital segment with special interests and deep connections with their motherland to tap into.

Governments obtaining professional expertise in Diaspora PR could be more successful in driving FDI and diaspora involvement in national initiatives while overcoming challenges in dealing with this group by leveraging deep insights into audience and process.

The talk takes place on Thursday 23rd January at the GAP HQ, 120/10A Vidya Mawatha, Colombo 7 at 6 pm and is sponsored by Asia Capital PLC. Attendance is free for PRASL members. Non-members could also register at a fee of Rs.5000 at info@prasl.lk or by calling Yasasi on +94 70 143 7115.

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