Munchee, the flagship brand of Ceylon Biscuits Limited (CBL), cemented its position as the undisputed leader in digital marketing by dominating SLIM Digis 2.5. Winning the highest number of awards secured by a single brand at the prestigious competition, Munchee set a new benchmark at Sri Lanka’s foremost platform for digital marketing excellence.
The landmark victory of eight awards in total, three Silver, three Bronze, and two Merit awards, underscores Munchee’s transformation into a brand that delivers powerful, integrated marketing campaigns with digital innovation at their core. As the number one FMCG brand in Sri Lanka, Munchee continues to lead the industry with innovation at the heart of its operating philosophy. With digital platforms emerging as the most dynamic and fast-evolving media touchpoints and the future of marketing itself, Munchee remains committed to staying ahead of the curve, inspiring the industry, and setting the pace for the digital future of FMCG.
from The Island https://ift.tt/u2UxhWZ
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